Melting Butter Studios
Creative Communications Agency.
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Where They Create Japan // Book Launch.

“A holistic peek into the creative worlds at work and play; the current splendid state of Japan’s design culture.”
Vogue Living

project

Where They Create Japan
Book Launch.

Commissioned by Frame Publishers
& Where They Create.

 

The Ask

Melting Butter Studios was engaged to direct and manage the global PR launch of the new illustrated book Where They Create Japan - Inside the creative studios of Japan's most creative minds.

The SERVICES

PR & Communications Strategy
Influencer & Media Relations
New York PR Launch Event

The Results

 
 
“A rare view into some of the greatest Japan-based minds of our time.”

“A rare view into some of the greatest Japan-based minds of our time.”

"Inside Japan’s Most Creative Studios”

"Inside Japan’s Most Creative Studios”

“Photographer Paul Barbera and writer Kanae Hasegawa fling open the doors to these temples of innovation”

“Photographer Paul Barbera and writer Kanae Hasegawa fling open the doors to these temples of innovation”

“Barbera captures glimpses of intimate moments inside the workspaces.”

“Barbera captures glimpses of intimate moments inside the workspaces.”

“Poised to be an authority on the country’s incredible creative scene.”

“Poised to be an authority on the country’s incredible creative scene.”

“Insightful”

“Insightful”

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"Where Imagination Becomes Reality”

"Where Imagination Becomes Reality”

“A considered curation of subjects with an extraordinary eye for iconic details”

“A considered curation of subjects with an extraordinary eye for iconic details”

“Impressive.”

“Impressive.”

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"A Voyeuristic Look at Japan’s Most Innovative Creators.”

"A Voyeuristic Look at Japan’s Most Innovative Creators.”

"A refreshing exploration of non-Western design, this new book from Frame Publishers is a must-have for Japanese design lovers.”

"A refreshing exploration of non-Western design, this new book from Frame Publishers is a must-have for Japanese design lovers.”

Credits

Credits

Production: Jonathon Ngo
Still life photography: Josh Dickinson
Launch event photography: Paul Mariano // Michael Sharp
Drinks Partner: SOTO Sake
Space Partner: Creatures of Comfort