Melting Butter Studios
Creative Communications Agency.
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Sosharu // Lunch Series.

ソーシャル [SŌ-SHA-RU]

“A Japanese Garden Loft Lunch Ticks All Boxes”
— New York Observer

Project

#Sosharu Influencer Lunch Series.

Commissioned by Sosh (Postmates).

THE ASK

Sosh, the concierge app (now owned by Postmates) commissioned Melting Butter Studios to concept, curate and produce a memorable dining series as part of their launch into the New York market with an objective to align social media influencers and top-tier lifestyle/food editors with the brand.

Melting Butter Studios co-hosted #Sosharu (the Japanese word for social) over a series of 2 luncheons with 64 influencers and editors from our network. As part of the contemporary Japanese theme, we curated an all-star Japanese cast to create an indoor garden lunch so visually arresting that guests could not resist sharing their experiences.

The Results

200+ Instagram posts
1 Million+ Social media impressions
150K+ Social media engagements

WHAT OUR CLIENTS SAID

“The team at Melting Butter Studios came to us with a well-thought out proposal and clear vision for Sosharu, a Japanese lunch event that aligned our brand with lifestyle influencers and press in NYC. They listened to all of our needs and found creative ways to ensure that we were able to achieve our brand goals within a tight budget without ever compromising the quality of the beautiful experience we were creating. With insane organization and a keen eye on budget, I knew I could trust the team to run with things, as we’d receive regular updates so we were never out of the loop. The event exceeded all of our expectations.”
Katrina Kurnit, Head of Marketing, Sosh

 
 
“A Japanese Garden Loft Lunch Ticks All Boxes”

“A Japanese Garden Loft Lunch Ticks All Boxes”

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Credits

Credits

Creative Director/Executive Producer: Jenny Nguyen
Production Assistant: Natasha Garoosi
Stylist: Sandy Siu
Plant Installation: Satoshi Kawamoto / Green Fingers
Restaurant Partner: Sushi Yasuda
Drinks Partners: Sake Discoveries & 13th Street Cocktails
Space Partner: Space28
Photography: Paul Barbera
Videography: Michael Sharp