“The Ideal Home,” a pop-up shopping concept & collection presentation.
Commissioned by Homeism.
Melting Butter Studios was commissioned to develop and produce a unique concept that would present Homeism’s new luxury loungewear collection in a unique way to top tier press, influencers & VIPs.
As a response to the brief, we developed “The Ideal Home,” a pop-up shopping concept open to the public and presented inside the home of Homeism's Founder & Creative Director Licheng Ling at The Four Seasons Private Residences in Downtown New York.
With a view to presenting Homeism's perspective of an ideal home environment, this intimate shop-able apartment was the first iteration of what will become the brand's ongoing study of "the ideal home" to be presented with each collection launch.
The pop-up apartment store showcased “Collection 3” alongside a curation of brands, artists and collaborators who embody Homeism’s perception of #TheIdealHome.
The ARTISTS, DESIGNERS & COLLABORATORS
- Rizzoli Bookstore
- A Magazine Curated By, Blake Abbie (Editor at Large)
- Nobuyoshi Araki
- Chris Martin
- Lothar Hempel
- Sarah Jones
- Lauren Seiden
- Eric Oglander
- Fernando Mastrangelo
- Egg Collective
- Meta Flora
- Cristina Grajales Gallery // Christophe Côme
- Maria Moyer
- Ippodo Tea
- Dahsehno Studio
- The Jewels of New York
Creative Concept, Co-Curation & Production
Communications Messaging & Strategy
Influencer & Media Relations
New York PR Launch Event
“For Homeism designer Licheng Ling, the location of her latest pop-up shop—her own apartment in New York—brings the creative process full circle”
“Fashion Designer Licheng Ling Turns Her Tribeca Apartment into a Pop-Up Shop”
“The Ideal Home, an immersive retail space that blends a trunk show, house tour, and concept shop."
Silk Night Gown, Sienna
Silk Night Robe, Midnight Black
Silk Slip, Taro Tint
Opening Night, #TheIdealHome
Concept & Production: Jenny Nguyen
Public Relations: Monica London
Design Consultancy: Jillian Choi
Art Consultancy: Daniel Oglander
Film Direction: Alice Gao for Aperçu
Film DP/Editor/Colorist/Music: Taylor Hang
Launch Event Photography: Elise Wilken
Graphic Design & Installation Photography: Erica Zhu
Food Photography: Jiaxi Yang & Zhe Zhu
Drinks Partners: SOTO Sake & Ippodo Tea
Gift Bag Sponsor: Aesop Skincare