Melting Butter Studios
Creative Communications Agency.
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Homeism // #TheIdealHome Pop-Up Concept Store.

“The Ideal Home, an immersive retail space that blends a trunk show, house tour, and concept shop.” – Vogue

project

“The Ideal Home,” a pop-up shopping concept & collection presentation.

Commissioned by Homeism.

 

The Ask

Melting Butter Studios was commissioned to develop and produce a unique concept that would present Homeism’s new luxury loungewear collection in a unique way to top tier press, influencers & VIPs.

As a response to the brief, we developed “The Ideal Home,” a pop-up shopping concept open to the public and presented inside the home of Homeism's Founder & Creative Director Licheng Ling at The Four Seasons Private Residences in Downtown New York.

With a view to presenting Homeism's perspective of an ideal home environment, this intimate shop-able apartment was the first iteration of what will become the brand's ongoing study of "the ideal home" to be presented with each collection launch.

The pop-up apartment store showcased “Collection 3” alongside a curation of brands, artists and collaborators who embody Homeism’s perception of #TheIdealHome.

The ARTISTS, DESIGNERS & COLLABORATORS

THE SERVICES

Creative Concept, Co-Curation & Production
Communications Messaging & Strategy
Influencer & Media Relations
New York PR Launch Event

 
“For Homeism designer Licheng Ling, the location of her latest pop-up shop—her own apartment in New York—brings the creative process full circle”

“For Homeism designer Licheng Ling, the location of her latest pop-up shop—her own apartment in New York—brings the creative process full circle”

 – Vogue

"Breathing Room" Inside #TheIdealHome

Director: Alice Gao for Aperçu
Model: Licheng Ling
DP/Editor/Colorist/Music: Taylor Hang

“The Newest Hit NYC Pop-Up Shows You How to Have "The Ideal Home"

“The Newest Hit NYC Pop-Up Shows You How to Have "The Ideal Home"

“A dreamy pop-up shop of furnishings and artworks”

“A dreamy pop-up shop of furnishings and artworks”

“Carefully curated, the space feels anything but contrived”

“Carefully curated, the space feels anything but contrived”

 - Vogue

“Fashion Designer Licheng Ling Turns Her Tribeca Apartment into a Pop-Up Shop”

“Fashion Designer Licheng Ling Turns Her Tribeca Apartment into a Pop-Up Shop”

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“The Ideal Home, an immersive retail space that blends a trunk show, house tour, and concept shop."

“The Ideal Home, an immersive retail space that blends a trunk show, house tour, and concept shop."

 – Vogue

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"AZALEA"

"AZALEA"

Silk Night Gown, Sienna

"PINE"

"PINE"

Silk Night Robe, Midnight Black

"ANEMONE"

"ANEMONE"

Silk Slip, Taro Tint

Opening Night, #TheIdealHome

Opening Night, #TheIdealHome

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Credits

Credits

Client: Homeism
Concept & Production: Jenny Nguyen
Public Relations: Monica London
Design Consultancy: Jillian Choi
Art Consultancy: Daniel Oglander
Film Direction: Alice Gao for Aperçu
Film DP/Editor/Colorist/Music: Taylor Hang
Launch Event Photography: Elise Wilken
Graphic Design & Installation Photography: Erica Zhu
Food Photography: Jiaxi Yang & Zhe Zhu
Drinks Partners: SOTO Sake & Ippodo Tea
Gift Bag Sponsor: Aesop Skincare